In late November 2025, Xiamen International Conference & Exhibition Center will host three major exhibitions back-to-back. The Xiamen International Optics Fair, from November 20 to 22, 2025, will feature over 800 premium domestic and international brands, offering a one-stop platform for everything from branded eyewear and smart glasses to functional lenses and comprehensive vision care services. The Xiamen International Coffee Fair, running from November 21 to 23, 2025, will gather over 400 global coffee enterprises and over 400 brands, drawing overseas exhibitors from 24 countries and regions. These include renowned coffee origins like Brazil and Colombia, along with emerging producing regions such as Uganda and Tanzania. Concurrently, the Xiamen Sports Carnival will strive to create an immersive outdoor sports experience space. Additionally, the event will feature a dedicated cross-border e-commerce sourcing zone for sports products, helping Chinese sports brands achieve a strategic upgrade from "product export" to "brand export."
Source:https://www.investxiamen.org.cn/detail_en/11991.html
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